A marketing platform for smart advertising, backend based on Laravel, frontend was implemented on Angular. Server: AWS, database: Mongo and MySQL. Mobile developers, webmasters and web application owners register in the platform, track and deliver user’s activities and detailed into a single database. Advertisers and marketers create campaigns for webpages, mobile applications, sms, emails etc. The flow of campaign creation is flexible and completely based on rules. The advertiser can build the target audience based on age, gender, interests, location, activities, hobbies etc. The showing of the ad is triggered by a specific event or action of user. The campaign can consist of one or multiple steps, that are logically combined into a single flow.